Personality Kills Bureaucracy, F**king Great! / by James Boyce

Great read on Medium the other day. A story of how Dollar Shave Club a small shaving company selling razors worldwide took on Gillette. This brave start up shows how personality fueled companies can bust through the norms and create a shaving empire.

Mr Dublin Caught the eye of over 10 millions customers and turned 200,000 of them into paying customers in 94 seconds, through his video advertisement below. Check it out and read the article here.

Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ‘em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades.
— au.dollarshaveclub.com