Great read on Medium the other day. A story of how Dollar Shave Club a small shaving company selling razors worldwide took on Gillette. This brave start up shows how personality fueled companies can bust through the norms and create a shaving empire.
Mr Dublin Caught the eye of over 10 millions customers and turned 200,000 of them into paying customers in 94 seconds, through his video advertisement below. Check it out and read the article here.