The Naked Truth / by James Boyce

Revealing The Naked Truth Behind the Agency-Client Relationship

This agency survey showed insights into the relationship between the client and agency and what it means in regards to creativity. 

Four truths came out of the survey of the leaders:

  1. We are communication companies and we SUCK at it
  2. We need to apply creativity to what we mean by creative
  3. Risk is Risky 
  4. We are better at the art of Ads than the art of business
source - http://www.fastcocreate.com/3032321/cannes/revealing-the-naked-truth-behind-the-agency-client-relationship